COURSE DESCRIPTION
“From Keywords to Credibility: SEO & Digital PR Basics” is a hands-on training program designed for students to learn real-world SEO, content writing, and digital PR skills using a practical, step-by-step approach.
Across 10 days, learners begin with the fundamentals of SEO, keyword intent, and search visibility, and progress into writing optimized blogs, creating SEO-friendly formats, understanding off-page strategies, building backlinks ethically, and applying digital PR techniques used by modern marketers.
The program emphasizes practical work, including keyword research, writing two optimized blogs, creating social media content, competitor analysis, outreach drafting, and submitting real SEO assignments. By the end of the workshop, students will have a mini portfolio showcasing their SEO work and a clear understanding of how credibility is built online through content and authority signals.
LEARNING OUTCOMES
By the end of this 10-day program, students will be able to:
SEO Knowledge
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Understand how search engines work and why SEO is crucial for careers and businesses.
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Identify keyword types, search intent, and audience behavior.
Content & On-Page SEO
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Conduct keyword research for multiple blog topics.
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Write SEO-optimized blogs with proper structure (H1, H2, meta, alt-text).
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Apply on-page SEO formatting to improve ranking potential.
Off-Page SEO & Digital PR
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Differentiate between good and bad backlinks.
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Identify directories, forums, and credible sources for link-building.
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Draft professional outreach emails used in digital PR.
Content Distribution
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Convert blogs into social media posts for LinkedIn, Facebook, Instagram, and X.
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Understand omni-channel distribution to amplify content reach.
Competitor & Audit Skills
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Analyze competitor strategies across content, keywords, and authority signals.
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Perform a basic SEO audit on a blog or website.
Capstone Skills
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Complete a 10-part SEO and PR assignment portfolio
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Present insights using real examples and documented work.
- 1 Section
- 0 Lessons
- 10 Days
- Final Test: SEO & Digital PR Basics1
Neumuuv is an experiential learntech platform offering hands-on courses in technology, business, and soft skills. Unlike traditional edtechs, our trainers are industry professionals from top MNCs who bring real-world expertise into every session. We bridge the gap between academia and industry by preparing learners with practical, career-ready skills.
